Lifecycle Marketing Manager

About Plannit

The home services industry is undergoing an unprecedented digital transformation, and we're proud to be leading this evolution.

Our team develops customer relationship tools, smart scheduling solutions, and mobile solutions that help entrepreneurs compete with large corporations while retaining their personal touch. 

At Plannit, we believe that innovation comes from teams that are both stimulated and supported. Our collaborative environment creates unique opportunities to learn from diverse perspectives, be creative, and have a real impact on the company's growth. 

We strive to create a healthy and inclusive work environment.

• Opportunity to significantly impact a growing startup in an exciting space
• Work directly with leadership to shape our marketing strategy
• Flexible work environment focused on outcomes
• Competitive compensation package
• Chance to build and own marketing processes from the ground up

We're looking for someone who thrives in a fast-paced environment, is comfortable wearing multiple hats, and is excited about building something meaningful. 

The Role

We’re building a product-led growth (PLG) motion with sales-assist, where automation, data, and lifecycle design play a critical role in helping users activate, adopt, and convert — with a better customer experience.

To support this, we’re looking for a hands-on Lifecycle Marketing Manager who loves building systems, working with data, and turning insights into automated growth engines.

This is an execution-heavy role with real ownership.

You’ll be responsible for designing, building, and optimizing Plannit’s entire lifecycle engine — from lead to activation to conversion and expansion — primarily through HubSpot automation, segmentation, and data analysis.

You will be in HubSpot daily, building workflows, analyzing funnels, fixing data issues, and launching lifecycle campaigns end-to-end.

If you enjoy autonomy, problem-solving, and working closely with product, sales, and marketing — this role is for you.

What You’ll Do

Lifecycle & PLG Infrastructure

• Design and maintain Plannit’s lifecycle stages and pipeline logic across the full customer journey
• Define lifecycle entry/exit criteria based on product usage, behavior, and intent
• Continuously optimize lifecycle flows to reduce manual sales involvement and support a self-serve motion

HubSpot Automation & Data Ops

• Build and maintain advanced HubSpot lifecycle and email workflows (marketing + CRM automation)
• Create and manage dynamic segmentation based on behavior, product signals, and firmographics
• Own contact, company, and deal data hygiene (properties, syncing, lifecycle logic)
• Troubleshoot data inconsistencies and proactively improve data quality

Email & Nurture Programs

• Design and launch automated email nurture programs that:
  • Drive activation and feature adoption
  • Move leads and users through lifecycle stages
  • Support conversion with minimal sales touch
• Continuously test, iterate, and optimize messaging, timing, and triggers

Analytics & Performance Tracking

• Analyze lifecycle performance across key PLG metrics (activation, conversion, time-to-value, drop-off points)
• Build dashboards and reports to track funnel health and campaign impact
• Use data to recommend and implement concrete improvements — not just report on performance

What We’re Looking For

• 3–5 years of experience in lifecycle marketing, marketing operations, or growth marketing
• Strong hands-on experience with HubSpot (Marketing Hub + CRM)
• Proven ability to build automation, workflows, and segmentation independently
• Excellent analytical skills — comfortable working with funnels, cohorts, and behavioral data
• Experience supporting or working within a product-led or self-serve SaaS motion

• Experience working with product usage data or in-app events
• Exposure to B2B SaaS or SMB-focused products
• Experience reducing sales touches through automation
• Familiarity with experimentation or conversion optimization

How You Work

This role will be a great fit if you:

• Prefer building and executing over presenting decks
• Are highly autonomous and comfortable owning systems end-to-end
• Enjoy debugging data and figuring out why something isn’t converting
• Think in systems, flows, and automation — not one-off campaigns
• Care deeply about clean data and measurable impact

Why This Role Is Different

• Real ownership of the entire lifecycle engine
• Direct impact on revenue and conversion
• Close collaboration with leadership, product, and sales
• No bureaucracy, no micromanagement — just outcomes

Compensation & Growth

We’re intentionally hiring someone who is experienced, hands-on, and growth-oriented — but still excited to build.

This role offers:

• Competitive compensation aligned with experience
• Opportunity to grow into a senior lifecycle or growth role as Plannit scales
• A meaningful seat at the table as PLG becomes central to our growth strategy

Interested?

If you love automation, analytics, and building scalable growth systems — we’d love to hear from you. Join our team and be part of a company where your contributions directly enable the success of home service heroes in communities across the country.